Campaign research · October 26, 2026
A clear message.
A practical way
to take part.
A focused review of the 2026 multisociety Female Life Stage framework and established breast-cancer and women’s heart-health programs in the US, UK, Canada, and Australia. These examples inform the design; they do not establish that HEART RESERVE will achieve the same outcomes.
What strong campaigns make easy.
Recognize the message
Use a consistent phrase, readable typography, and a recognizable visual identity. Our shared theme is Every Chapter. One Heart Story. Pregnancy and NICU materials retain Pregnancy history is heart history. HEART RESERVE’s bold type, cherry and hot-pink colors, and Lisa’s real portrait connect the materials.
Know what to do
Offer a small action a person can take today. Here it is: bring pregnancy history to the next healthcare visit and agree on what needs follow-up.
Help someone else act
Give hosts and care teams ready-to-use materials: one poster, one general guide, a focused NICU sheet, and short messages. Link each piece to the existing Heart Story so people have one place to organize their information.
Show whether it helped
Measure understanding, documentation, and completed indicated care. Treat the design choices below as lessons to test, not proof of effectiveness.
The examples we reviewed.
| Program / country | Visible approach | Application to this campaign |
|---|---|---|
| AHA / AAP / ACOG / SMFM · 2026 Female Life Stage framework | A shared framework spanning first periods, reproductive years, perimenopause and postmenopause. It connects cardiovascular, hormonal and psychosocial health and supports accountable care transitions. | Offer a plain-language Heart Story chapter guide, keep pregnancy history across later chapters, and help visitors prepare a clinician-owned next step. Retain the focused pregnancy-history pilot and evaluate actual follow-through. Try the new guide → · Sources → |
| Susan G. Komen / US | Audience-specific posters and brief action cards; a prominent headline, human photography, short checklists, and a clear help destination. | Separate the campaign poster from a visit guide and the NICU sheet. Give each piece one job. |
| National Breast Cancer Foundation / US | Ready-to-use graphics, message guidance, captions, and ways to assess engagement. | Provide consistent copy and downloadable materials so local hosts can participate without writing medical content. |
| Breast Cancer Now, Wear It Pink / UK | An easy participation action supported by step-by-step host guidance, posters, and event packs. | Use a repeatable healthcare action—bring your history to a visit—and a simple host kit. This proposal does not collect donations. |
| Know Your Lemons / international | A memorable visual teaching system designed to address communication barriers and support symptom recognition. | Reduce reading burden. Use a clear history checklist and visible action prompts; test comprehension with intended users. |
| NHLBI, The Heart Truth / US | Women’s heart-health education and practical resources, including pregnancy-related risk information. | Build on established heart-health education and link to authoritative guidance. |
| Heart Foundation / Australia | A women’s heart-health brochure visually connects life stages, pregnancy complications, menopause, and a clinical conversation. | Connect postpartum and midlife messages under one campaign, with US guidance for US audiences. |
| Heart & Stroke / Canada | Women’s risk factors organized by life stage, with stories and pregnancy-to-menopause education. | Let visitors choose the stage relevant to them without losing their earlier pregnancy history. |
| Action on Pre-eclampsia / UK | Education explains that hypertensive pregnancy disorders may have lasting health implications. | Make long-term follow-up explicit, even when the pregnancy was years ago. |
This is a review of selected established programs, not every campaign ever created or a comparative effectiveness study. Names are cited for reference; none is represented as a partner or endorser.
The proposed national design
One campaign.
Three care settings.
Maternity & NICU
Introduce pregnancy history, immediate follow-up, warning signs, and feeding support. Start before the baby’s discharge.
Primary care & communities
Help women bring the history forward and review their blood pressure, cholesterol, blood sugar, and other relevant factors with a clinician.
Midlife & menopause care
Revisit pregnancy history when discussing changing hormones, symptoms, metabolic health, and the timing of menopause.
The outcome we want to improve
Relevant pregnancy history is documented, risk is reviewed in context, and clinician-recommended follow-up is completed. Evaluate that process before making claims about long-term health outcomes.