U.S. campaigns · England · United Kingdom research · Australia

Make the message travel.
Make the care follow.

Design lessons from established programs, translated into a practical HEART RESERVE campaign. These adaptations are proposals, not proven program results.

What to learn.
What to build.

Reference	Observable approach	Proposed HEART RESERVE adaptation
United States / The Heart Truth	A trusted network carries one message into communities.	Use one national clinical core, then give participating organizations a reviewed local host kit and a named coordinator.
United States / Go Red for Women	A recognizable annual action makes participation easy.	Use one repeatable action: bring pregnancy history to the next healthcare visit. Share the message and public resources without requiring disclosure of private history.
United States / Hear Her and AIM	Warning-sign education connects with clinical safety workflows.	Pair campaign education with the host’s existing urgent-care protocol, discharge transition and named clinical owner.
United States / WISEWOMAN	Assessment is connected with referrals, support and evaluation.	Plan service capacity and barriers before publicity; track indicated care completed, not only people reached. Verify eligibility before proposing any program linkage.
England / NHS Health Check	Eligible adults are invited to a structured preventive conversation.	Build a reliable invitation and return-visit process. Do not wait for age 40 to respond to a pregnancy-related care need; NHS Health Check itself is not a postpartum service.
United Kingdom / QR4 research	Pregnancy-related predictors can be tested in a large longitudinal model.	Test the independent HEART RESERVE model against suitable benchmarks and report incremental value. Broader inputs alone do not prove better prediction.
Australia / CVD risk guidance	Risk calculation is followed by clinical interpretation and management.	Keep pregnancy and reproductive history visible even when a validated equation has no matching input; the clinical team decides what to do with that information.

References and links are in the national source list. None of these organizations is described as an endorsing or confirmed partner. Program features are not evidence that this proposed campaign will reproduce their outcomes.

The goals stay consistent

ASK. RECORD. RESPOND.

Ask.

Make pregnancy history a routine part of the heart-health conversation, including years later in primary care and midlife. Women can participate without publicly disclosing their history.

Record.

Keep the relevant history in the clinical record and a patient-held summary. Record uncertainty and source. Review the history at transitions, rather than repeatedly starting over.

Respond.

Interpret history alongside current health and validated assessment. Name the next clinician and due date; identify barriers; confirm whether indicated follow-up happened.

A national campaign people can use

One message.
Four ways to act.

Keep pregnancy history central. The public-health initiative remains distinct from consumer fitness programs, the book and the independent model-development study.

Women and families

Bring the short history guide to the next visit. Ask what the history means now and write down the plan.

Clinicians and hospitals

Use a reviewed history prompt, a documented handoff and a brief training module. Assign response responsibility before offering monitoring.

Community hosts

Share a poster, a local education session and a clear care-access route. Pay advisers and use reviewed translations and accessible formats.

State and federal leaders

Name a coordinator, connect willing hosts, identify a lawful funding route and request aggregate progress reports.

A campaign calendar
with work behind it.

Before public launch

Listen and review.

Paid parent design sessions, clinical review, qualified language review, patient usability testing and confirmed referral capacity. Test understanding before expanding reach.

Public activation

Repeat one useful action.

Coordinate clinician-led events, original family stories and local media around bringing pregnancy history to a visit. Consider February heart-health and November prematurity-awareness opportunities after partner planning.

Quarterly learning

Show progress honestly.

Report outreach reach separately from enrolled participants and care completed. Publish aggregate delivery measures, missing data and costs. Recheck external rankings when their publishers issue updates.

A compelling campaign needs a feasible first yes: a named contact and a 30-minute planning discussion. No proposal can guarantee acceptance. Evidence, a small initial commitment and clear ownership give leaders a concrete way to help.